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What are Marketing and Accounting?

What is MArketing?

Marketing, the process responsible for identifying, anticipating and satisfying customer requirements profitably, is essential for business success. Marketing is important in building customer relationships as well as creating product awareness.
Marketers must address:

  • What the company sells
  • What price it charges
  • How it promotes its products
  • Where it sells them.

Marketing uses a sophisticated set of disciplines, requiring a broad understanding of technology, how to research and use data, plus a good grounding in a variety of social and business areas

What is Accounting? 


All businesses need to record details of their trading transactions (e.g. sales and purchases) so that they know who owes them money and what money they owe. This information is also used to assess the financial ‘health’ of the business and to make plans for the future. Accountants are involved in making many decisions necessary for the efficient operation of a business. Therefore, a well-run accounting function is critically important to the long-term management of a business.

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